The progression of increasingly in depth analytics has helped to further educate and enlighten webmasters and web owners of their visitors. With an increase in knowledge comes an increase in basic fundamentals that can be applied to shape not only web design and user interaction, but the foundations of an effective advertising platform. Successfully utilizing analytical data can not only increase your ROI but also the overall user experience which will pay off dividends in the long run. Before we can see how analytics plays into affecting advertising and marketing campaigns, we must explore the foundations of analytics and how to utilize t...

When talking about paid search, it is important to understand that there are many different types of paid search marketing platforms to utilize. The most popular types of paid search platforms are PPC (Pay Per Click) and PPM (Pay Per Mille). For the purpose of this discussion, we will be focusing on philosophies that help to...

In light of some recent experiences, I thought it valuable to explain some of the trials and tribulations, and eventual success of simplifying website forms. I have been advising on the format, presentation, structure, and technology used in a signup form for a major internet company with the sole purpose of increasing registration conversions. They are current...

A great place to start your SEO marketing campaign is by creating landing pages for your more important keyword targets. A landing page is most effective when it provides a highly targeted and valuable resource for users while at the same time effectively relaying content to the search engines.

Landing pages are most effective when they combine static content with dynamically driven search...

Google PageRank is the result of a method used to rank the overall quality of any given website. PageRank is a nonlinear grading scale of website credence. Although the scale is based on a 0-10 scale, it is important to realize that a site, who’s PageRank is a 3, is not simply 1 better than a site with a PageRank of 2. The scale Google uses is exponential, which equates to a PageRank of 3 being many times the quality of a PageRank 2, in the eyes of Google that is.

Google defines page rank as; PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page̵...