Utilizing the internet to drive traffic to your real world store or business has become a necessary step in reaching out to the local community and local customers. The internet is the medium by which many potential customers and visitors decide upon their local shopping expenditures. With the amount of information n...

With the launch of Google Chrome internet connoisseurs have been given a glimpse into the future of cloud computing and the internet. My last article on this subject, Super Targeting, Online Demographics, stirred so...

Search Engine Optimization has seen its share of growing pains and that is not about to stop anytime soon. Long gone are the days of keyword stuffing, cloaking, and doorway pages. There are still some websites employing these techniques, and a few may still have some temporary success, but that door is coming to a close quickly. ...

A basic understanding of how search engines really work is important to remember when planning your overall marketing campaign structure. We will focus on organic search functionality as this is where most traffic is generated.

When a search is performed on a Google, Yahoo!, or MSN (The big 3), the search is immediately analyzed and placed through their own proprietary search algorithms. Those algorithms work through the various aspects of a search:

Keyword Density – Content is a highly significant aspect to the SEO process. Keyword density is important to a search engine when analyzing the focus of a particular page. This ...