After working on a project for a while, going through various changes, link building exercises, and HTML restructuring, you can often lose focus on the more basic SEO Practices. It can always prove to be a good idea after working on a project for a while to take a fresh look at your site from a more basic perspective. Go through the site as if you have never seen it before, and start with the basics. Inevitably something gets overlooked and the smallest changes can have long term implications. If more than one search engine optimizer is working on a project, or programmers are not working as closely with each other as they should with each...

When growing the marketing infrastructure within any company, especially a startup, there is a point at which online marketing techniques incorporate or transition into more traditional forms of marketing, or vice versa. Online marketing differs greatly from traditional marketing concepts and recently has become as important, and sometimes more imp...

Search Engine Optimization has seen its share of growing pains and that is not about to stop anytime soon. Long gone are the days of keyword stuffing, cloaking, and doorway pages. There are still some websites employing these techniques, and a few may still have some temporary success, but that door is coming to a close quickly. ...

At this point it is pretty clear that an effective Search Engine Optimization campaign relies heavily on the authority sights that link to it. Attracting and a obtaining these links is one of the more difficult aspects of your SEO campaign. The goal is to acquire as many links from pages with high page ranks and relevant content. The other goal is to acquire links to more than just your home page. Make sure you create a linking campaign strategy that promotes linking to pages other than just your homepage. There are a number of strategies that can help to create an effective SEO linking strategy that will help your website to scale on mult...

Creating a thriving interactive online community involves many design and programming features effectively organized to promote interaction, trust, and unification. The creation of an online community takes time and continuous efforts on multiple fronts. Social Networks are a type of complex community type that has seemed to spring up and, in some ways, overly saturate the internet over the la...

The homepage of a website is crucial in properly portraying the emotion and overall impression the designer wishes to impart on the user. The homepage is the most highly trafficked page of almost any website and must incorporate a number of diverse design features to effectively demonstrate value. A homepage has no limit as far as len...

Before you can worry about your SEO marketing campaign, you must make sure you are included by the search engines. Whether you are starting a new website or you have an established site that for some reason is not indexed, there are a number of important steps that can help ensure your site is included.

Is my site indexed? The easiest way to tell if your site is indexed is by doing a search. Type your URL into a search engine and see if your site pops up in the search results. You can also do a search to see what pages are indexed by typing: site:http://www.yourURL.com. This will show the pages within your URL that are indexed by th...

Just about everyone these days has either heard of Facebook or uses it on a daily basis. Fewer people fully understand the potential marketing power of the infrastructure in place. A network as large and interconnected as Facebook provides the ideal platform for a virally growing marketing program. There are a number of ways utilize the marketing platform. If you are looking to explore the arena of social marketing, Facebook is a great place to start. This is a summary of the more powerful and effective Facebook marketing methods.

• Facebook Groups – C...

The first question you ask yourself before you embark on a new SEO campaign is, “What is SEO going to cost me”? The answer is usually not as simple as you think and getting a straight response from consulting firms can often be a task in itself. As there are a number of different roads you can go down the costs associated with each can vary great...

A great place to start your SEO marketing campaign is by creating landing pages for your more important keyword targets. A landing page is most effective when it provides a highly targeted and valuable resource for users while at the same time effectively relaying content to the search engines.

Landing pages are most effective when they combine static content with dynamically driven search...