To fully understand the psychology behind any website you must begin with the perspective of the user. Know who uses your site and understand how they perceive it. However, before you begin to understand who your users are, you must truly understand the mentality of searchers who are utilizing search engines to find yo...

Utilizing the internet to drive traffic to your real world store or business has become a necessary step in reaching out to the local community and local customers. The internet is the medium by which many potential customers and visitors decide upon their local shopping expenditures. With the amount of information n...

Paid search programs (beyond just PPC, Pay Per Click)  allow for great mediums to penetrate the market quickly and efficiently, but in order to be truly effective each campaign requires a bit of planning beforehand. To fully understand what makes a paid search campaign truly effective you must understand the various value...

With the launch of Google Chrome internet connoisseurs have been given a glimpse into the future of cloud computing and the internet. My last article on this subject, Super Targeting, Online Demographics, stirred so...

Search Engine Optimization has seen its share of growing pains and that is not about to stop anytime soon. Long gone are the days of keyword stuffing, cloaking, and doorway pages. There are still some websites employing these techniques, and a few may still have some temporary success, but that door is coming to a close quickly. ...

At this point it is pretty clear that an effective Search Engine Optimization campaign relies heavily on the authority sights that link to it. Attracting and a obtaining these links is one of the more difficult aspects of your SEO campaign. The goal is to acquire as many links from pages with high page ranks and relevant content. The other goal is to acquire links to more than just your home page. Make sure you create a linking campaign strategy that promotes linking to pages other than just your homepage. There are a number of strategies that can help to create an effective SEO linking strategy that will help your website to scale on mult...

A great place to start your SEO marketing campaign is by creating landing pages for your more important keyword targets. A landing page is most effective when it provides a highly targeted and valuable resource for users while at the same time effectively relaying content to the search engines.

Landing pages are most effective when they combine static content with dynamically driven search...

Google PageRank is the result of a method used to rank the overall quality of any given website. PageRank is a nonlinear grading scale of website credence. Although the scale is based on a 0-10 scale, it is important to realize that a site, who’s PageRank is a 3, is not simply 1 better than a site with a PageRank of 2. The scale Google uses is exponential, which equates to a PageRank of 3 being many times the quality of a PageRank 2, in the eyes of Google that is.

Google defines page rank as; PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page̵...