With the economy slipping and advertising revenues off for almost all advertising portals and distributors, now could be the best time to look at PPC and PPM for a better ROI. Depending on your business model and your previous experiences with PPC and PPM, it may make sense to take another look at the possibilities. If the numbers and the ROI just...

The smallest differences in your PPC ads can have a great effect on the performance and overall success of your paid search campaign. The objective of creating an effective ad is to catch the users attention and provide them enough of an incentive to continue through to your site with an innate sense of want or curiosity for your information or product. Effectively portraying your site to the user in 3 lines or less is as much a science as an art, and is essential when attempting to maximize click-through rates. This, in fact, is the only goal of your PPC ads. Get the user to your site. The conversion must be taken care of by properly stru...