With the economy slipping and advertising revenues off for almost all advertising portals and distributors, now could be the best time to look at PPC and PPM for a better ROI. Depending on your business model and your previous experiences with PPC and PPM, it may make sense to take another look at the possibilities. If the numbers and the ROI just...

The smallest differences in your PPC ads can have a great effect on the performance and overall success of your paid search campaign. The objective of creating an effective ad is to catch the users attention and provide them enough of an incentive to continue through to your site with an innate sense of want or curiosity for your information or product. Effectively portraying your site to the user in 3 lines or less is as much a science as an art, and is essential when attempting to maximize click-through rates. This, in fact, is the only goal of your PPC ads. Get the user to your site. The conversion must be taken care of by properly stru...

Paid search programs (beyond just PPC, Pay Per Click)  allow for great mediums to penetrate the market quickly and efficiently, but in order to be truly effective each campaign requires a bit of planning beforehand. To fully understand what makes a paid search campaign truly effective you must understand the various value...

Mobile advertising is on the verge of affecting the everyday lives of billions of consumers across the globe. It is the next logical step in the progression of advertising over digital mediums and is being closely watched by every major B2C company. With the increase in cell phone technology over the past few years, especially following the advent of the iPhone, opportunities for exploiting these mobile channels have become apparent. According to M Metrics (Now comScore), in 2006 Mobile advertising equated to $871 Million which equated to just 3.5% of the $24 Billion spent on stationary internet advertising. Informa Telecoms & Media pr...

When talking about paid search, it is important to understand that there are many different types of paid search marketing platforms to utilize. The most popular types of paid search platforms are PPC (Pay Per Click) and PPM (Pay Per Mille). For the purpose of this discussion, we will be focusing on philosophies that help to...