To fully understand the psychology behind any website you must begin with the perspective of the user. Know who uses your site and understand how they perceive it. However, before you begin to understand who your users are, you must truly understand the mentality of searchers who are utilizing search engines to find yo...

With the economy slipping and advertising revenues off for almost all advertising portals and distributors, now could be the best time to look at PPC and PPM for a better ROI. Depending on your business model and your previous experiences with PPC and PPM, it may make sense to take another look at the possibilities. If the numbers and the ROI just...

When growing the marketing infrastructure within any company, especially a startup, there is a point at which online marketing techniques incorporate or transition into more traditional forms of marketing, or vice versa. Online marketing differs greatly from traditional marketing concepts and recently has become as important, and sometimes more imp...

Utilizing the internet to drive traffic to your real world store or business has become a necessary step in reaching out to the local community and local customers. The internet is the medium by which many potential customers and visitors decide upon their local shopping expenditures. With the amount of information n...

The smallest differences in your PPC ads can have a great effect on the performance and overall success of your paid search campaign. The objective of creating an effective ad is to catch the users attention and provide them enough of an incentive to continue through to your site with an innate sense of want or curiosity for your information or product. Effectively portraying your site to the user in 3 lines or less is as much a science as an art, and is essential when attempting to maximize click-through rates. This, in fact, is the only goal of your PPC ads. Get the user to your site. The conversion must be taken care of by properly stru...

Paid search programs (beyond just PPC, Pay Per Click)  allow for great mediums to penetrate the market quickly and efficiently, but in order to be truly effective each campaign requires a bit of planning beforehand. To fully understand what makes a paid search campaign truly effective you must understand the various value...

The progression of increasingly in depth analytics has helped to further educate and enlighten webmasters and web owners of their visitors. With an increase in knowledge comes an increase in basic fundamentals that can be applied to shape not only web design and user interaction, but the foundations of an effective advertising platform. Successfully utilizing analytical data can not only increase your ROI but also the overall user experience which will pay off dividends in the long run. Before we can see how analytics plays into affecting advertising and marketing campaigns, we must explore the foundations of analytics and how to utilize t...

Online internal demographics is a relatively untouched market and has not been widely discussed in any form I am aware of. The idea of internal website demographics circles around the knowledge of who is looking at and clicking on various pages, ads, and forms within your website.  Although this will not prove highly valuable for the smaller websites or those with limited traffic, it will provide valuable insight to those who run a high traffic site or those interested at better directing their users and creating a more customized user experience. Shaping these experiences proves to be successful within websites that require a login or th...

The key to creating a valuable website is to properly convey that value and expertise to users. If a user finds an immediate value in your website, they will use it, link to it, tell friends about it, and most importantly, come back to use it again. It is important that once a user steps onto your site, they are very clear exactly what you...

If your website leans towards e-commerce or drives revenue through various subscription models, the art of cross selling and up selling will ring especially important for you. We call these methodologies an art, because achieving a balance between educating users on options vs. coming across as a pushy sales site is not an easy one to attain. It is important that your users feel like they are making an informed decision through knowing their opportunity cost, but you do not want to confuse or drive them towards prolonged research or analysis. Keep them focused on the transaction, do not shift their intention towards an informational visit....