At this point it is pretty clear that an effective Search Engine Optimization campaign relies heavily on the authority sights that link to it. Attracting and a obtaining these links is one of the more difficult aspects of your SEO campaign. The goal is to acquire as many links from pages with high page ranks and relevant content. The other goal is to acquire links to more than just your home page. Make sure you create a linking campaign strategy that promotes linking to pages other than just your homepage. There are a number of strategies that can help to create an effective SEO linking strategy that will help your website to scale on mult...

Before you can worry about your SEO marketing campaign, you must make sure you are included by the search engines. Whether you are starting a new website or you have an established site that for some reason is not indexed, there are a number of important steps that can help ensure your site is included.

Is my site indexed? The easiest way to tell if your site is indexed is by doing a search. Type your URL into a search engine and see if your site pops up in the search results. You can also do a search to see what pages are indexed by typing: site:http://www.yourURL.com. This will show the pages within your URL that are indexed by th...

Google PageRank is the result of a method used to rank the overall quality of any given website. PageRank is a nonlinear grading scale of website credence. Although the scale is based on a 0-10 scale, it is important to realize that a site, who’s PageRank is a 3, is not simply 1 better than a site with a PageRank of 2. The scale Google uses is exponential, which equates to a PageRank of 3 being many times the quality of a PageRank 2, in the eyes of Google that is.

Google defines page rank as; PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page̵...