For those of you who are not familiar with Software as a Service (SaaS), it is more or less the ability to run complex programs and software through an internet browser without having to install any software or applications to your personal desktop. All of the application’s software is hosted on centralized server...

Mobile advertising is on the verge of affecting the everyday lives of billions of consumers across the globe. It is the next logical step in the progression of advertising over digital mediums and is being closely watched by every major B2C company. With the increase in cell phone technology over the past few years, especially following the advent of the iPhone, opportunities for exploiting these mobile channels have become apparent. According to M Metrics (Now comScore), in 2006 Mobile advertising equated to $871 Million which equated to just 3.5% of the $24 Billion spent on stationary internet advertising. Informa Telecoms & Media pr...