It is pretty clear that unless you have grown up with technology, computers, and the latest in hand held devices, you are most likely behind in the tech savvy arena. The baby boomers and even generation X find themselves with a much steeper learning curve than that of the current generation growing up immersed in technology. When the current generation looks at their parents and grandparents, and can’t help but wonder why they still don’t know what an inbox is or why they don’t just go shopping online for those hard to find antiques. For the current generation, it’s that same feeling you get being stuck in line at the grocery store...

Well, as everyone is well aware the economic collapse we are experiencing is becoming increasingly serious and the end seems to be slipping further away by the day. With $20 Trillion dollars lost in the US stock market over the last 12 months we have seen a tremendous loss across all of the equity markets and it doesn’t seem to be bouncing back any time soon. Volatility is at an all time high and at some point you have to ask, how will this affect online commerce, communities, and industry? The internet industry has been seemingly detached from the brick and mortar industry we can see taking tremendous losses and decreases in revenue, bu...

Online internal demographics is a relatively untouched market and has not been widely discussed in any form I am aware of. The idea of internal website demographics circles around the knowledge of who is looking at and clicking on various pages, ads, and forms within your website.  Although this will not prove highly valuable for the smaller websites or those with limited traffic, it will provide valuable insight to those who run a high traffic site or those interested at better directing their users and creating a more customized user experience. Shaping these experiences proves to be successful within websites that require a login or th...

Knowing who uses your site, the technological capabilities of the average user, and the social and mental state of your visitors, combined with the motivation behind their visit can play an enormous role when designing a web layout and structure. Before you can achieve a deeper understanding of your specific users, you must und...

In light of some recent experiences, I thought it valuable to explain some of the trials and tribulations, and eventual success of simplifying website forms. I have been advising on the format, presentation, structure, and technology used in a signup form for a major internet company with the sole purpose of increasing registration conversions. They are current...

Building a well known, trusted, and dependable brand is a complex process that requires strategy from the very beginning. It is a persistent process that can go well beyond the interactions of a website and penetrates the thoughts and perceptions of user’s everyday lives. It is what people remember when they have the need for your services and what keeps repeat customers relying upon you. When examining the broader picture of culture (specifically American/Western Culture), we see a permeation of brand suggestion and brand advertising in almost every aspect of our daily routine. The Colgate toothpaste we brush with, the clothes we wear, ...