You have heard it a thousand times and think you know what it means, but do you really? Throughout this modern age of technology, advancement, and the highly interactive internet, we have come to a crossroads where the definition of creating value has become increasingly complex. Numerous articles and publications have been written asking if current technology in new devices actually make our lives easier or provide value to the end user. In my opinion, the answer is; if the user and greater masses truly believe certain devices or tools provide them with an increase in value and utility, it holds true that they do. This argument sequence c...

The key to creating a valuable website is to properly convey that value and expertise to users. If a user finds an immediate value in your website, they will use it, link to it, tell friends about it, and most importantly, come back to use it again. It is important that once a user steps onto your site, they are very clear exactly what you...

With the increase in online web mediums it has become progressively more important to create a powerful mobile presence. More and more users are relying on their cell phones and other hand-held devices for internet access, so catering to these users has now become a top priority for many web companies. As designers begin to choose how they would l...

Over the last few months Ebay.com has received some pretty bad press from hiking up their fees and the hassles and poor user experiences of Paypal. It makes me wonder are there any major Ebay competitors, utilizing the newest technologies and community interfaces, up to the challenge of dethroning the king?  It surprises me that we have not seen any major sites push their way to creating a threatening competitive advantage. Why have we not seen a well capitalized major competitor to Ebay? So I did some digging and came up with the following sites that may someday give Ebay some serious competition and maybe even a run for their money.

The homepage of a website is crucial in properly portraying the emotion and overall impression the designer wishes to impart on the user. The homepage is the most highly trafficked page of almost any website and must incorporate a number of diverse design features to effectively demonstrate value. A homepage has no limit as far as len...

A great place to start your SEO marketing campaign is by creating landing pages for your more important keyword targets. A landing page is most effective when it provides a highly targeted and valuable resource for users while at the same time effectively relaying content to the search engines.

Landing pages are most effective when they combine static content with dynamically driven search...

By know I am sure you know that “Content is King” when creating a successful SEO marketing campaign, and in case you don’t, “Content is King”. When creating content for your website it is important to remember who you are creating the content for. Websites are designed for users, not search engines, and the same rule applies when developing content. If you can remember this, your website will be much more engaging for the user and likely to retain a much larger user base in the long run. If you only focus on pleasing the search engines, your content will end up being confusing and uninteresting. Here are some important rules to f...

Optimizing the text on a page is extremely important, but only slightly less important is optimizing what makes up the rest of your website.

Images: As I am sure you know images alone cannot be indexed by search engines for SEO purposes. Because of this, providing title tags and alt tags has become increasingly important. Take time to ensure the <img> tags you are writing are complete and planned. The purpose of these tags are to help visually impaired visitors and those using text driven browsers. The search engines work in the same way as they will index the <alt> tags. Make sure not to stuff keywords as this is frowne...

Every time you make a change to your web content it takes time to see if your changes have made any effect. It takes time for your site to be recrawled and indexed by the search engines. You can judge the effectiveness of your changes by checking search engine rankings, conversion ratios, and referrals. The major ways you can improve your content structure is by perfecting the following areas:

Title Tag <title> – Creating an effective title tag is an intricate balancing act that requires a good bit of attention. The title tag is the metatag that is given the most weight by search engines. When creating a title tag your goal ...