Building a well known, trusted, and dependable brand is a complex process that requires strategy from the very beginning. It is a persistent process that can go well beyond the interactions of a website and penetrates the thoughts and perceptions of user’s everyday lives. It is what people remember when they have the need for your services and what keeps repeat customers relying upon you. When examining the broader picture of culture (specifically American/Western Culture), we see a permeation of brand suggestion and brand advertising in almost every aspect of our daily routine. The Colgate toothpaste we brush with, the clothes we wear, ...