Oct 16

Marketing to Weather the Economic Storm

When growing the marketing infrastructure within any company, especially a startup, there is a point at which online marketing techniques incorporate or transition into more traditional forms of marketing, or vice versa. Online marketing differs greatly from traditional marketing concepts and recently has become as important, and sometimes more imp...

 
Sep 19

Designing for the Mobile Web

With the increase in online web mediums it has become progressively more important to create a powerful mobile presence. More and more users are relying on their cell phones and other hand-held devices for internet access, so catering to these users has now become a top priority for many web companies. As designers begin to choose how they would l...

 
Sep 11

The Marketing Power of Facebook

Just about everyone these days has either heard of Facebook or uses it on a daily basis. Fewer people fully understand the potential marketing power of the infrastructure in place. A network as large and interconnected as Facebook provides the ideal platform for a virally growing marketing program. There are a number of ways utilize the marketing platform. If you are looking to explore the arena of social marketing, Facebook is a great place to start. This is a summary of the more powerful and effective Facebook marketing methods.