With the launch of Google Chrome internet connoisseurs have been given a glimpse into the future of cloud computing and the internet. My last article on this subject, Super Targeting, Online Demographics, stirred so...

Online internal demographics is a relatively untouched market and has not been widely discussed in any form I am aware of. The idea of internal website demographics circles around the knowledge of who is looking at and clicking on various pages, ads, and forms within your website.  Although this will not prove highly valuable for the smaller websites or those with limited traffic, it will provide valuable insight to those who run a high traffic site or those interested at better directing their users and creating a more customized user experience. Shaping these experiences proves to be successful within websites that require a login or th...

For those of you who are not familiar with Software as a Service (SaaS), it is more or less the ability to run complex programs and software through an internet browser without having to install any software or applications to your personal desktop. All of the application’s software is hosted on centralized server...

Mobile advertising is on the verge of affecting the everyday lives of billions of consumers across the globe. It is the next logical step in the progression of advertising over digital mediums and is being closely watched by every major B2C company. With the increase in cell phone technology over the past few years, especially following the advent of the iPhone, opportunities for exploiting these mobile channels have become apparent. According to M Metrics (Now comScore), in 2006 Mobile advertising equated to $871 Million which equated to just 3.5% of the $24 Billion spent on stationary internet advertising. Informa Telecoms & Media pr...

With the increase in online web mediums it has become progressively more important to create a powerful mobile presence. More and more users are relying on their cell phones and other hand-held devices for internet access, so catering to these users has now become a top priority for many web companies. As designers begin to choose how they would l...

Over the last few months Ebay.com has received some pretty bad press from hiking up their fees and the hassles and poor user experiences of Paypal. It makes me wonder are there any major Ebay competitors, utilizing the newest technologies and community interfaces, up to the challenge of dethroning the king?  It surprises me that we have not seen any major sites push their way to creating a threatening competitive advantage. Why have we not seen a well capitalized major competitor to Ebay? So I did some digging and came up with the following sites that may someday give Ebay some serious competition and maybe even a run for their money.

When talking about paid search, it is important to understand that there are many different types of paid search marketing platforms to utilize. The most popular types of paid search platforms are PPC (Pay Per Click) and PPM (Pay Per Mille). For the purpose of this discussion, we will be focusing on philosophies that help to...

In light of some recent experiences, I thought it valuable to explain some of the trials and tribulations, and eventual success of simplifying website forms. I have been advising on the format, presentation, structure, and technology used in a signup form for a major internet company with the sole purpose of increasing registration conversions. They are current...

Creating a thriving interactive online community involves many design and programming features effectively organized to promote interaction, trust, and unification. The creation of an online community takes time and continuous efforts on multiple fronts. Social Networks are a type of complex community type that has seemed to spring up and, in some ways, overly saturate the internet over the la...

Just about everyone these days has either heard of Facebook or uses it on a daily basis. Fewer people fully understand the potential marketing power of the infrastructure in place. A network as large and interconnected as Facebook provides the ideal platform for a virally growing marketing program. There are a number of ways utilize the marketing platform. If you are looking to explore the arena of social marketing, Facebook is a great place to start. This is a summary of the more powerful and effective Facebook marketing methods.

• Facebook Groups – C...