You have heard it a thousand times and think you know what it means, but do you really? Throughout this modern age of technology, advancement, and the highly interactive internet, we have come to a crossroads where the definition of creating value has become increasingly complex. Numerous articles and publications have been written asking if current technology in new devices actually make our lives easier or provide value to the end user. In my opinion, the answer is; if the user and greater masses truly believe certain devices or tools provide them with an increase in value and utility, it holds true that they do. This argument sequence c...

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Web design has come a long way over the past 5 years. With the emergence of new technologies, more bandwidth, and faster browsers, designers have had opportunities they have never had before. The emergence of new programming mediums such as video streaming, flash, silverlight, and CSS technologies have opened up new design initiatives across all web portals. With new opportunity come more c...

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To fully understand the psychology behind any website you must begin with the perspective of the user. Know who uses your site and understand how they perceive it. However, before you begin to understand who your users are, you must truly understand the mentality of searchers who are utilizing search engines to find yo...

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After working on a project for a while, going through various changes, link building exercises, and HTML restructuring, you can often lose focus on the more basic SEO Practices. It can always prove to be a good idea after working on a project for a while to take a fresh look at your site from a more basic perspective. Go through the site as if you have never seen it before, and start with the basics. Inevitably something gets overlooked and the smallest changes can have long term implications. If more than one search engine optimizer is working on a project, or programmers are not working as closely with each other as they should with each...

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Present the Business Case for SEO/SEM
The first and most important aspect to creating a compelling business proposal, is to properly relay the costs vs. the projected benefits. The benefits come In the form of traffic and you must be able to relay the importance and outcome that comes with an increase in traffic. Whether it is advertising, sales, or conversions, it is important to personalize the presentation so they understand what it means to them.

Quantify the revenue opportunity:

Find out what a conversion or sale means to the company. If you can project the potential traffic and co...

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With the economy slipping and advertising revenues off for almost all advertising portals and distributors, now could be the best time to look at PPC and PPM for a better ROI. Depending on your business model and your previous experiences with PPC and PPM, it may make sense to take another look at the possibilities. If the numbers and the ROI just...

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A month and a half ago I wrote an article that dealt with website psychology and the importance of incorporating effective design within any website to promote a valuable and highly interactive user experience. I thought it was worth taking a second look at.

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Web design has come a long way over the past 5 years. With the emergence of new technologies, more bandwidth, and faster browsers, designers have had opportunities they have never had before. The emergence of new programming mediums such as video streaming, flash, silverlight, and CSS technologies have ...

Digg this