It is pretty clear that unless you have grown up with technology, computers, and the latest in hand held devices, you are most likely behind in the tech savvy arena. The baby boomers and even generation X find themselves with a much steeper learning curve than that of the current generation growing up immersed in technology. When the current generation looks at their parents and grandparents, and can’t help but wonder why they still don’t know what an inbox is or why they don’t just go shopping online for those hard to find antiques. For the current generation, it’s that same feeling you get being stuck in line at the grocery store...

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When growing the marketing infrastructure within any company, especially a startup, there is a point at which online marketing techniques incorporate or transition into more traditional forms of marketing, or vice versa. Online marketing differs greatly from traditional marketing concepts and recently has become as important, and sometimes more imp...

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Well, as everyone is well aware the economic collapse we are experiencing is becoming increasingly serious and the end seems to be slipping further away by the day. With $20 Trillion dollars lost in the US stock market over the last 12 months we have seen a tremendous loss across all of the equity markets and it doesn’t seem to be bouncing back any time soon. Volatility is at an all time high and at some point you have to ask, how will this affect online commerce, communities, and industry? The internet industry has been seemingly detached from the brick and mortar industry we can see taking tremendous losses and decreases in revenue, bu...

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Utilizing the internet to drive traffic to your real world store or business has become a necessary step in reaching out to the local community and local customers. The internet is the medium by which many potential customers and visitors decide upon their local shopping expenditures. With the amount of information n...

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The smallest differences in your PPC ads can have a great effect on the performance and overall success of your paid search campaign. The objective of creating an effective ad is to catch the users attention and provide them enough of an incentive to continue through to your site with an innate sense of want or curiosity for your information or product. Effectively portraying your site to the user in 3 lines or less is as much a science as an art, and is essential when attempting to maximize click-through rates. This, in fact, is the only goal of your PPC ads. Get the user to your site. The conversion must be taken care of by properly stru...

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Paid search programs (beyond just PPC, Pay Per Click)  allow for great mediums to penetrate the market quickly and efficiently, but in order to be truly effective each campaign requires a bit of planning beforehand. To fully understand what makes a paid search campaign truly effective you must understand the various value...

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